B2B buyers today are more informed, more cautious, and more time-constrained than ever before. Long before they speak to a supplier, they evaluate credibility, compare options, and assess risk digitally. That’s why expectations from a b2b ecommerce & wholesale platform  have evolved far beyond basic product listings or price visibility. Buyers are no longer impressed by scale alone. They expect clarity, consistency, and control throughout the sourcing journey. Whether they’re

For businesses managing a b2b dealer portal , understanding the essential metrics that reveal platform health and effectiveness becomes critical. These aren't vanity numbers that look impressive in presentations—they're actionable indicators that guide optimization decisions and demonstrate concrete business impact. Whether you're planning a portal launch, struggling with adoption of an existing system, or looking to maximize return on your investment, understanding these mea