B2B buyers today are more informed, more cautious, and more time-constrained than ever before. Long before they speak to a supplier, they evaluate credibility, compare options, and assess risk digitally. That’s why expectations from a b2b ecommerce & wholesale platform  have evolved far beyond basic product listings or price visibility. Buyers are no longer impressed by scale alone. They expect clarity, consistency, and control throughout the sourcing journey. Whether they’re